james lacey

Professional

Hello! I'm James Lacey and I've created this resume website to share a little of who I am and why I love what I do. So who am I exactly?

If I had to choose one, Cherry Twist by The Crystal Method would have to be my favorite techno song. I grew up on old skool breakbeats, drum'n'bass, trance, and anything with boom.

A day on the slopes is one of my favorite ways to bond with my family and burn off stress. Chances are if there's fresh powder in the mountains, you know where to find me.

I love making genuine connections with people and the art of prestidigitation couldn't be more fitting. Magic is not only an exciting hobby, it helps me think of unique and unusual soltuions to intricate problems.

From martial arts to being a dad, staying active and healthy has, and always will be, important to my lifestyle. I don't post lifting memes and pr's on my social streams but that doesn't stop my competitive side from always wanting to succeed.

My wife and my son remind me to always keep life in perspective and that sometimes it's okay to put the work aside and play. Truly listening and engaging with them has helped me understand the value of how far a little effort and sincerity can take a relationship.

I won't try to capture ten years in two sentences but I will say that the lessons I learned throughout my enlistment will stay with me forever. My journey has taken me through being a wilderness survival instructor, aerospace physiologist, aircrew and pilot instructor, centrifuge test subject, base honor guard trainer, pararescue apprentice, and professional recruiter.

My wife was born and raised in Denver and takes full responsibility for the reason I'm a dedicated Broncos fan. If the game is on, there's a good chance we're enjoying a cold one somewhere with friends and family!

I feel strongly that most organizations don't utilize this invaluable commodity. With design at the center of my focus, I want to make a meaningful impact on the world one project at a time.

Is it even possible to call yourself a nerd without being a gamer? I grew up on the old school classics and have witnessed each new generation of gaming evolve. Getting lost in a great story line is one of my favorite ways to experience what artists in other art forms are dreaming up.

I owe my love for the great outdoors to my father, a camping guru and zen master. When technology infests my life and overstays its welcome, it's time to throw on the pack and disappear for some much needed reflection and decompression.

  • Professional
  • Techno Lover
  • Skier
  • Magician
  • Exerciser
  • Family Man
  • Air Force Vet
  • Broncos Fan
  • Designer
  • Gamer
  • Backpacker

SkillsDesign, Code, Sales, & Life

"Simplicity is the key to brilliance." - Bruce Lee
{ me }
Dreamer
Shaker
Go-Getter

design

  • « n00bGURU »
  • photoshop

  • illustrator

  • wireframes

  • print

  • UX / UI

code

  • « n00bGURU »
  • HTML / CSS

  • dreamweaver

  • responsive design

  • jQuery

  • googling solutions

leadership

  • « n00bGURU »
  • sales

  • communication

  • team management

  • big picture thinker

  • closing

life

  • « n00bGURU »
  • martial arts

  • card tricks

  • enthusiasm

  • golf

  • making graphs

EducationTraditional, Online, & Lessons Learned

traditional

2004 - 2014 | Community College of the Air Force

studied aerospace physiology, human resources

2009 - 2013 | The Art Institute of Pittsburgh Online

studied graphic design, design management, web interaction

2011 | Achieve Global Professional Selling Skills

certification Achieve Global Solutions, Tampa FL

2008 | San Antonio College

certification graphic design, flash animation

2000 - 2003 | Booker T Washington Arts Magnet HS

studied graphic design, computer graphics, rendering, perspective

online resources

lessons learned

Trial & Error
Observation
Client Feedback
Success
Failures & Mistakes

PortfolioBranding Package Case Studies & Client Logo Design

Branding Package Case Studies

Forever Young Coaching

James is incredibly talented at what he does, and this shines through in his passion for what he creates...his creativity has strengthened my business." - Liz Young Founder, Forever Young Coaching LLC
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  • Logo and Brand Strategy
  • Apparel Design
  • Print Design and Logistics
  • Domain & Hosting
  • Responsive Website
  • Marketing Consultation
  • Iconography
  • Google Business Apps
  • Copywriting
  • Promotional Item Design

Project Overview

Liz Young is a wellness coach and athletic trainer that needed to create a brand for her company while continuing to expand her client base. It was important that the final product represent both wellness coaching and athletic training as independent services that complimented each other without sacrificing simplicity. Most importantly, Liz needed a professional image that reflected her personality.

Solution Process

I started with the "torch leaf" logo symbolizing both wellness growth and athletic accomplishment before designing the business cards and building the responsive website. Because Liz had a lot to say, I used infographs and "flip" tiles to keep the design neat, engaging, and informative while ensuring her visitors could gain a full understanding of her services. Lastly, I set her up with a Google Business App account allowing for custom email addresses she could connect to all her internet devices.

Team

Design: James Lacey | DESIGNLEDGE
Development: James Lacey | DESIGNLEDGE

ATA Family Martial Arts

This project was one of the best investments we ever made. Within the first few months, we saw a 32% increase in student sign-up requests while reducing the amount of time our staff spends communicating information. I highly recommend James' talents and creativeness." - Ramsey Cross Co-Owner, ATA Family Martial Arts
Visit Site
  • Responsive Website
  • Marketing Consultation
  • Iconography
  • Print Design and Logistics
  • Brand Strategy
  • Copywriting
  • Google AdWords
  • Apparel Design and Logistics
  • Promotional Item Design
  • On-Site Photoshoot

Project Overview

The American Taekwondo Association Family Martial Arts (ATA FMA) is part of a worldwide martial arts organization that needed help differentiating themselves from other ATA affiliated schools. In addition, their continued expansion required a better method for information dissemination and student acquisition.

Solution Process

After market research and the information architecture phase, I gathered affiliation and program logos, directed an on-site photoshoot, designed custom icons, and obtained other various website assets. The final website is designed with both current and future students in mind to ensure they can access pertinent information in as few clicks (or taps) as possible. In addition, visitors are funneled to an interactive "free trial" form which collects valuable lead data for the school owners.

Team

Design: James Lacey | DESIGNLEDGE
Development: James Lacey | DESIGNLEDGE
Photography: James Lacey, Action Photo, and RML Imagery

H&R Services

It's been 3 months since James finished our project and our client list is on track to double within the year." - Adam West Founder, H&R Services
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  • Logo and Brand Strategy
  • Parallax Website
  • Marketing Consultation
  • Iconography
  • Infographics
  • Print Design and Logistics
  • Copywriting
  • On-Site Photoshoot
  • Photography Mockups
  • Google Business Apps

Project Overview

H&R Services LLC is a mobile scrap metal recycling business that needed to spread awareness for their unique recycling business model. They contacted me to refresh their brand and to create an online presence in hopes of establishing credibility and positioning themselves as leaders in the industry.

Solution Process

I started by creating a new logo, designing custom services icons, and developing a process infographic to visually simplify their business model. Next, I brought a photographer on board for a killer photoshoot. I enlisted the help of a custom print vendor to create plastic, "metallic finish" business cards that looked like recycled metal. And finally, I combined the assets with marketing copy and some ninja code to produce the final website.

Team

Design: James Lacey | DESIGNLEDGE
Development: James Lacey | DESIGNLEDGE
Photography: Shannon Veigel

The Empowered Athlete®

It's been 3 months since James finished our project and our client list is on track to double within the year." - Melissa Mantak Owner, The Empowered Athlete
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  • Responsive Website
  • Marketing Consultation
  • Iconography
  • Wordpress CMS
  • Blog Integration
  • Photoshop Mockups
  • Infographic
  • Lead Capture Form

Project Overview

Melissa Mantak is a seasoned triathlon coach that wanted to improve her lead capturing methods in hopes of increasing her client base. Though she had already established her brand, her website wasn't reflecting the image she wanted. In addition to showcasing her services, accomplishments, testimonials and current events, she needed the ability to managing blog posts and social media. Finally, she wanted to be able to edit the website on her own without having to learn code.

Solution Process

After collecting the brand guidelines, photographs, affiliate logos and other website assets, I created the website design based off of market research and Melissa's direction. Using Wordpress as the platform for the CMS (Content Management System), the team and I were able to create a custom theme enabling her to log in and change the website content using any internet device. Finally, we implemented marketing design strategies to emphasize a lead capture form on every page of her site.

Team

Logo Design: McCormick and Company
Website Design: James Lacey | DESIGNLEDGE
Website Development: RedTrain Web Services
Photography: Rich Cruse

GDT Traffic Control

I didn't realize how important branding was until James finished our new logo, website and other marketing materials. Almost instantly we saw an increase in sales and our business has steadily grown 6 months in a row. I'm SO happy with my investment!" - Amanda Luker President, GDT Traffic Control
Visit Site
  • Logo and Brand Strategy
  • Parallax Website
  • Marketing Consultation
  • Print Design and Logistics
  • Apparel
  • Copywriting
  • Iconography
  • Google Business Apps
  • Vehicle Branding

Project Overview

GDT Traffic Control came to us needing an entire brand identity so they could begin advertising their traffic control services. Their brand needed to be recognizable, unique and diverse since it would be used throughout multiple applications. Lastly, they needed a simple website to showcase their services and to collect quote requests.

Solution Process

I started with the "open road" imagery to symbolize a safe, traffic-free environment and used the OSHA "Safety Orange" color throughout the branding. The flat design enabled us to print the logo on traffic cones, window stickers, vehicle wraps, emergency equipment, t-shirts, and embroidery for various apparel. Next, I created custom business cards for the management team before creating their single page, parallax website.

Team

Design: James Lacey | DESIGNLEDGE
Development: James Lacey | DESIGNLEDGE

WeedLife®

We have been very impressed by James' ability to literally read our minds and deliver designs that perfectly symbolize our vision...James exceeded our expectations at every turn, never quitting until the job was done." - Andy Rodosevich Cofounder, WeedLife®
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  • Website Design
  • Brand Management
  • Packaging, Magazines, and Print
  • Apparel
  • Social Media
  • Trade Shows
  • Email Campaign Management
  • Promotional Items
  • Outdoor Advertising and Signage
  • Digital Menus
  • Mobile Apps

Project Overview

As the Art Director for Weedlife®, I oversaw the design department for the largest cannabis marketing agency in Colorado. In addition to marketing cannabis clients from all disciplines, WeedLife® is a worldwide cannabis advertising network consisting of over 40 interconnected websites with the intent of growing and connecting the cannabis industry.

Solution Process

My duties at WeedLife® involved managing branding assets for over 40 websites - print design and logistics for stationery, banners, t-shirts, lanyards, trade show booths, and other promotional items - mobile app design and maintenance - website design, development, and maintenance - email campaign design, management, and dissemination - weekly magazine advertisements in the Westword in addition to publications in the Chronicle, High Times, and USA Today - traditional and digital signage design and print logistics - client acquisition, sales proposals, and customer relations.

Team

Design: James Lacey | WeedLife® Art Director
Team: The awesome WeedLife® Team

NightBulbs

James’ vision and incredibly fast execution enabled us to to turn a 250% profit during our first four months in business. We wouldn't be in business without him!" - Robert Linehan Owner, NightBulbs
Visit Site
  • Logo and Brand Strategy
  • Website Design
  • Marketing Consultation
  • Apparel
  • Vehicle Branding
  • Copywriting
  • Print Design and Logistics
  • Yard Signs and Flyers
  • Google Business Apps
  • Client Contracts
  • Mobile Point of Sale

Project Overview

NightBulbs was just an idea when they came to me for help. They needed to establish themselves as a credible residential Christmas light business in a matter of weeks before the holiday season began. In addition to needing a professional image, they needed help with the technology logistics for accepting payments and handling client invoices, proposal, contracts, and receipts on-site.

Solution Process

After I (and by "I" I mean my wife) though up the name, I created the logo using a crescent moon over the “u” to symbolize both the moon at night and a light bulb. Next, I tackled the polos, yard signs, flyers, business cards, and vehicle magnets so they could look the part going door to door. I built a single page website enabling them to collect consultation requests complete with a custom email account through Google Business Apps. Finally, I implemented an iPad platform enabling them to capture lead information, generate and sign proposals, and accept payments all on-site.

Team

Design: James Lacey | DESIGNLEDGE
Development: James Lacey | DESIGNLEDGE

Additional Projects

There's no greater satisfaction than when something you love to do makes a meaningful impact on other people's lives." - James Lacey Dreamer, Shaker, Go-Getter
Cat Video
  • Master Lego Builder
  • Underwater Knot Tier
  • Night Owl
  • Technology Fanatic
  • Doodler
  • Netflix Binger
  • Crooked Bumper Sticker Hater
  • Apricot Blonde Beer Lover
  • Martial Artist
  • Italian Sandwich Judge

Inspiration

Design inspiration comes to me in unexpected ways.

Beliefs

Though every project has unique requirements and goals, I find that they all share the same dependence on effective communication and problem solving skills. Listening carefully, asking the right questions, and clearly translating ideas into application enables me to deliver results on-time, on-target, and within budget. There's nothing more exciting or rewarding than seeing a project through to completion before handing over the keys to its new owner.

Client Logo Design

ContactCall, text, email, & Linkedin